Anastasia Beverly Hills Review
The brand that turned eyebrows into an empire - prestige brow authority with a full makeup lineup.
✓ Pros
- Brow products are the industry benchmark - Brow Wiz and ArchiBrow define the category
- Founded on real artistry: Anastasia Soare's Golden Ratio brow method, not influencer hype
- Strong hits beyond brows: GLIDR eyeshadow sticks and Lip Velvet earn their ratings
- Wide shade ranges on core products (30 lip liner shades, 25 GLIDR shades)
✗ Cons
- Prestige pricing - $25+ pencils sting when drugstore dupes exist for casual users
- New launches are hit-or-miss - check reviews before buying anything fresh
- Value per gram on brow pencils is famously slim; you're paying for precision and formula
The brow empire, explained
Before ABH, eyebrows were an afterthought; after Anastasia Soare opened her Beverly Hills salon and built the Golden Ratio shaping method, they became the frame of the face - and she built the product line to match. That heritage matters practically: Brow Wiz's ultra-fine tip draws individual hairs no drugstore chubby pencil can mimic, ArchiBrow carries the same precision forward, and the shade calibration (11 shades tuned to hair undertones) is where decades of salon experience show. When brow artists and makeup counters worldwide default to one brand, it's this one.
Beyond brows: what's actually worth it
The honest map of the rest of the line: GLIDR eyeshadow sticks (4.7-rated across 25 shades) deliver the no-brush, no-smudge one-swipe look that's eaten half the palette market - genuinely excellent. Lip Velvet and the classic Matte Lipstick range are dependable prestige formulas with generous shade ranges. The caveat our grade reflects: newer launches can be uneven - the brand's own site shows the occasional new release with rough early ratings - so treat fresh drops with a wait-and-read policy while trusting the established core.
Should you buy it?
If brows are your thing - or your problem - yes: this is the category's benchmark, and one pencil that draws right beats three cheap ones that don't. Makeup lovers get real value from the hero products (GLIDR, Lip Velvet, brow core), especially in the brand's sets and seasonal sales. Budget-first beauty fans can approximate some of the look for less - our e.l.f. Halo Glow review shows how good drugstore has gotten - but for precision brow work specifically, the dupes still trail the original. Buy the icons, skim the launches.
Best for
Anyone serious about brows - and makeup lovers who want prestige formulas with decades of artist credibility behind them.
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