Anastasia Beverly Hills Review
The brand that turned eyebrows into a beauty category - still the safest brow money you can spend, with a wider makeup line orbiting it.
✓ Pros
- Brow products with genuine best-in-class status - precise, long-wearing, and available in unusually well-calibrated shade ranges
- Real technique heritage: the golden-ratio brow method and tutorial culture mean you're buying a system, not just a pencil
- Frequent value plays - sets, gift-with-purchase, and sitewide promos meaningfully soften the prestige pricing
- Broad shade ranges across brows, eyes, and complexion, including the 19-shade-expanded Impeccable foundation line
✗ Cons
- Prestige prices in a dupe-saturated category - outside brows, cheaper lookalikes get uncomfortably close
- Launch quality is uneven - even the brand's own site shows some new releases reviewed far below its classics
- Perpetual promo cycle (percent-offs, free gifts) makes full price feel like the sucker's price - time your cart
What the brand actually is
Before ABH sold a single pencil, Anastasia Soare - a Romanian immigrant with an art-and-architecture background - was shaping the brows of Beverly Hills from her salon, applying the golden ratio to faces the way architects apply it to buildings. The product line grew out of that practice, which is why the brow range feels engineered rather than trend-chased: Brow Wiz for hair-stroke precision, pomade for sculpt, Brow Freeze for the laminated look, each with tutorials teaching the shaping method itself. The wider line - GLIDR eyeshadow sticks, Lip Velvet, lip liners in thirty shades, Impeccable foundation, blush trios - turns the brow authority into a full makeup wardrobe with prestige-counter polish.
The catalog, sorted honestly
Buy with confidence in this order. Brows first: this is the moat, the products that made the brand and still justify it - if you own one ABH product, make it a brow product matched to your technique level. Eyes second: the shadow pedigree is real (Modern Renaissance defined a generation of palettes) and the newer swipe-on GLIDR sticks are genuinely beginner-friendly. Lips and face third: solid prestige performers with more competition and less magic - here is where a disciplined shopper comparison-checks against cheaper favorites. And watch the ratings on new launches before jumping in; ABH's classics earned their 4.6s and 4.7s, but not every drop inherits them, and even the brand's own product pages show the occasional stumble.
Should you buy it?
For brows: yes, almost unconditionally - it's the one corner of makeup where ABH's premium over drugstore alternatives buys measurable precision and wear, and where the shade-matching depth saves you from the reddish-pencil fate. For the rest of the line: buy the classics and the award-winners, ideally during one of the brand's frequent promotions or through a set, where the per-item math drops toward mid-range pricing. Skip impulse-buying brand-new launches at full price - wait for the reviews to settle. And if you've never shaped your brows deliberately in your life, start with the tutorials before the tools; the method is free, and it's half of what you're really buying.
Best for
Anyone whose makeup priorities start with brows - and makeup lovers who want prestige-counter staples (shadow sticks, lip color, complexion) from a brand with real technique pedigree.
Order through the link below and you pay exactly what you would anyway, while it covers the ingredient-list and concentration work behind this grade.
Community discussion
Used Anastasia Beverly Hills? Share your real experience - help others decide, and read what other users think.