Anastasia Beverly Hills has earned its throne - the brand literally invented the modern brow category - but a crown does not make every product in the catalog automatic. Prices here are premium, which means the only useful question is the unglamorous one: which items earn their cost, which depend on who you are, and which should wait? We sorted the current best-seller wall into three honest tiers, using ABH's own published customer ratings as the receipts. Wallets out, sentiment off. Let's rank.
How we ranked
- Customer ratings straight from ABH's own site - the brand publishes them next to each product, and we quote them as-is.
- Cost-per-wear logic: a pricier item that lasts months of daily use can beat a cheaper one that quits by noon.
- Category context: where a genuinely comparable budget alternative exists, we say so.
Tier 1: Worth every cent
Brow Wiz - the franchise player (4.6 stars)
Still the best argument for the brand. The ultra-fine tip draws individual hair strokes instead of confident 2003 lines, the spoolie end is half the product, and the shade range is calibrated to real hair colors rather than 'brown' and 'browner.' One pencil survives months of daily use, which quietly demolishes the cost-per-wear math of the drugstore pencils it out-performs. If you buy one thing from ABH, it is this. If you buy two things, the second is below.
ArchiBrow Pencil - the fuller-brow sibling (4.7 stars)
The highest-rated brow product on the wall. Where Brow Wiz is a scalpel, ArchiBrow is a chisel - faster coverage for sparser brows or shorter mornings, same shade discipline. Pick by brow situation, not by hype: precision gaps want the Wiz, overall density wants this.
Kiss Theory Lip Balm - the surprise of the catalog (4.7 stars)
A gel-balm hybrid that delivers actual color payoff and glossy shine with balm comfort, and the customer base has rated it accordingly. Twenty-three shades deep, hydration-first, zero stickiness. In a category drowning in overpriced tinted balms, this one earns its spot by being the rare version that shows up on the lips as advertised.
The pattern in Tier 1 is not an accident: ABH is at its best where formula precision matters - brows first, lips a close second.
Tier 2: Worth it - if you are the target
Impeccable Foundation (4.5 stars, 44 shades)
A blurring, second-skin matte that reviewers with combination and oily skin praise for all-day wear without creasing. The 44-shade range is genuinely inclusive, and the current buy-one-get-one promotion changes the math dramatically - at BOGO pricing this jumps a tier. The 'if': very dry skin should sample before committing to a matte finish, promo or not.
GLIDR Eyeshadow Stick (4.7 stars)
Excellent rating, real convenience: cream shadow in a stick, blendable, then locked in place. The 'if' is about you, not the product - powder-palette loyalists with steady hands gain little, while speed-lovers and travel-light types will use it daily. Buy it for the routine you actually have.
Lip Velvet and Lip Liner (4.6 / 4.7 stars)
Both perform exactly as promised - the Velvet is a comfortable matte that does not mummify, the liner's thirty shades will match whatever you already own. The 'if': this is the most crowded, most dupeable category in beauty. If lips are your hobby, upgrade happily; if lips are an afterthought, your drugstore is genuinely fine.
Tier 3: Wait, for now
Magic Touch Blush Trio - Purple Palace (1.3 stars)
We do not enjoy writing this one, but the receipts are the receipts: the brand-new blush trio is currently sitting at 1.3 stars on ABH's own site - the lowest number anywhere on the best-seller wall by a canyon. New launches deserve patience, formulas get reformulated, and early ratings can be noisy. But 'wait for the reviews to recover' is the only honest advice a wallet-first ranking can give. There are three 4.6-plus products above that want your money more.
Pro Eyebrow Palette - the professional's tool
Nothing wrong with it - that is not the issue. It is a multi-shade professional kit at a serious price, built for makeup artists matching many faces. One face with one brow color needs one good pencil, not a palette. Skip unless clients are involved.
The verdict wall, in one glance
- Buy first: Brow Wiz or ArchiBrow (pick by brow density), then Kiss Theory if lips matter to you.
- Buy on promo: Impeccable Foundation - the current BOGO effectively halves the trial cost.
- Buy for your routine: GLIDR stick if you value speed over palettes.
- Wait: Magic Touch Blush Trio until the ratings recover; Pro Palette unless you do faces professionally.
- Free before you spend: the shade finder and brow quiz on the site are legitimately useful and cost nothing.
Bottom line
Anastasia Beverly Hills is a brows-first brand whose best products remain category benchmarks, whose lip line quietly over-delivers, and whose newest launch proves that even royalty ships a miss sometimes - which, frankly, makes the brand's own published ratings a more trustworthy shopping tool, not less. Spend where the receipts point: brows first, current promos second, new launches last.
Honest disclosure: the link above is an affiliate link - purchases through it may earn this site a small commission at no extra cost to you. Ratings quoted are from anastasiabeverlyhills.com as of publication and will move over time; rankings and opinions are ours. - Sofia, Glow Grader
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